DeLonghi Australia Store Display Project: Redefining the Visual and Experiential Retail Space for Coffee Appliances
Project Highlights: Deep Resonance Between Space and Brand
1. Addressing Australian consumers’ dual pursuit of “coffee ritual” and “lifestyle quality,” the project localized display logic.
2. Retaining DeLonghi’s signature deep blue + natural wood color scheme, paired with prominent brand logo placement, enhances visual recognition. Materials blend marble’s premium texture with wood’s warmth, balancing the precision of a “professional coffee brand” with the warmth of a “lifestyle brand.”
3. Lighting design highlights product details—such as the coffee machine’s metallic finish and the tech-forward interface—ensuring customers clearly perceive each product’s craftsmanship and design highlights, showcasing DeLonghi’s century-old heritage of artisanal quality.
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DeLonghi Mongolia Store Display Project: Crafting a Premium Retail Space for Coffee Appliances in the Grassland Capital
As the wave of coffee culture sweeps across Mongolia, DeLonghi presents a quality experience of professional coffee appliances through display designs that blend standardization with localization for Mongolian consumers.
Tailored to Mongolian consumers’ preference for “quality home appliances,” the project implemented targeted optimizations in display strategies.
Value Delivery: More than just displays—it’s a dialogue between brand and consumer.
Leveraging the open layout of Mongolian retail spaces, the redesigned “central display cabinet + peripheral brand integration” layout ensures DeLonghi’s visual prominence while enriching the brand hierarchy within the retail environment. This enhances the overall customer shopping experience.
